
THE
Campaign
Transforming lived experiences into evidence.
Transforming evidence into equity.
United Colors of Cancer is launching a national listening campaign to collect 1,000 voices by World Cancer Research Day — centering BIPOC and underserved communities while welcoming every cancer patient, survivor, and caregiver to share their story.
Cancer outcomes remain unequal for Black, Indigenous, People of Color and other underserved communities.
Higher mortality rates
Later stage at diagnosis
Greater financial burden
Less access to clinical trials
State of BIPOC Cancer Report™
The first community-driven benchmark of cancer experiences in the U.S.
Your voice. Our engine. Real-world impact.
Real-time tracking of our national listening campaign
One report. Endless possibilities.
Research Advancement
Policy Influence
Healthcare Innovation
Equitable Outcomes
For too long, the lived experiences of BIPOC cancer patients have been underrepresented in research, healthcare decision-making, and policy. This campaign is designed to change that by listening first, collecting community-driven data, and turning those experiences into evidence for action.
Amplify underrepresented voices in cancer research
Create the first national benchmark of BIPOC cancer experiences
Shape policy and healthcare decisions with community data


From Survivor to Change Agent
I was the only one in the room who looked like me. I started United Colors of Cancer so no one has to feel invisible again.
Bikira Radcliffe
Founder & Chief Empowerment Officer
Join cancer patients, survivors, and caregivers — centering BIPOC and underserved voices, and open to all — sharing their stories to shape the future of cancer equity.
Goal: 1,000 Voices by September 24, 2026